Trind invests in Hamelyn, a Spanish tech company specializing in the buying and selling of second-hand cultural products, such as books, music, movies, and video games. The company closed a funding round exceeding two million euros, led by Inclimo Climate Tech, and joined by Trind, family offices, and business angels.
Driving the Cultural Circular Economy
Founded in Madrid four years ago, Hamelyn has established itself as an innovative, responsible, and profitable alternative in the second-hand cultural products sector. Its model integrates proprietary technology, optimized logistics, and a value proposition focused on savings and sustainability.
The transaction marks a key milestone for the company, which, after making a significant investment in automation and robotics at its Coslada center, is now ready to scale its circular economy model both in Spain and in new markets.
The investment will allow Hamelyn to strengthen its capacity to recover and market nearly-new cultural products, expanding the positive environmental impact of its model. Part of the funds will be used to boost product acquisition campaigns and incentivize the buying and selling of second-hand items.
This round provides the boost we needed to bring our circular economy model to more people and more countries. Our mission is simple but powerful: no product with value in the secondary market should end up forgotten in a drawer or in a landfill. We want to make second-hand the first choice, not the alternative. We are building a global platform where sustainability, technology, and culture go hand in hand.
Valentín Izquierdo, Co-founder of Hamelyn
Technology, Internationalization, and Team Strengthening
The funds will be used to strengthen the human team, particularly in product, technology, and operations. Additionally, Hamelyn will improve its digital platform with artificial intelligence tools for personalized recommendations, demand forecasting, and user behavior analysis.
In parallel, the company will accelerate its international expansion, with targeted campaigns in markets where it already operates, such as France, Portugal, and Italy, and opening new opportunities in Latin America, starting with Mexico, where it already has an operational subsidiary.
We want anyone who has products at home that they no longer use to be able to turn them into money easily. And for any buyer, from their phone, to find products at good prices and in perfect condition. Our mission is that no useful product ends up in a drawer or the trash, and this funding round allows us to do that on a whole new scale.
Valentín Izquierdo, Co-founder of Hamelyn
A Commitment to Circular Culture
Hamelyn promotes a model that combines positive environmental impact with affordable access to culture. Throughout its trajectory, it has given a second life to over one million products, avoiding emissions associated with the production of new items and encouraging the habit of reuse.
With this funding round exceeding €2 million, the company consolidates its position as a key player in the circular economy in Southern Europe. It reinforces its vision that we can consume more while having a smaller impact on our environment.
Hamelyn joins a family of Trind’s circular economy investments, including Yaga, Mjuk, Ringy, and many others.
Logistics and operations are always a struggle in circular economy businesses. The team of Hamelyn has been able to build automations and operations to remove these hurdles, resulting in very efficient operations and strong unit economics. Also, their mission in reducing waste and carbon emissions is ever more important. We are excited to join this journey with Hamelyn and to see them joining our portfolio of Spanish and circular economy businesses.
Reima Linnanvirta, Partner at Trind