Author: Iryna

  • Let’s Talk About Founder Burnout

    Let’s Talk About Founder Burnout

    May is Mental Health Awareness Month – so in this blog post, Iryna Krepchuk talks about something that often hides behind pitch decks, investor updates, and product milestones: founder burnout. After eight years in the startup world, I’ve seen firsthand how tightly startup culture is tied to hustle culture. And to be fair, there’s truth to that – to survive (let alone win), you often do need to move fast and push hard. That famous quote, “building a startup feels like jumping off a cliff and building the plane on the way down,” sounds cool – but in reality, your body

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  • Why VCs Ghost You at Startup Events — and What to Do About It

    Why VCs Ghost You at Startup Events — and What to Do About It

    You’ve signed up for the event, built your profile, and sent out a stack of meeting requests. A few get accepted. Even fewer turn into real conversations. And some VCs don’t reply at all. It feels personal — but it’s usually not. In this blog post, Iryna Krepchuk discusses why VCs ghost you at startup events and what you can do about it. The Reality Behind the Ghosting Startup events are full of energy, optimism, and opportunity. But behind the scenes, investors are operating with very different goals and workflows. Here’s what most founders don’t realize: Not all VCs use

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  • Raising Money as an Introvert

    Raising Money as an Introvert

    Participating in startup events and meeting with investors is tough work. And even more so if you happen to be an introvert. In this blog post, Iryna Krepchuk shares her tips to founders on how to raise money as an introvert. When it comes to fundraising, founders can adopt different strategies to reach investors. Naturally, people with extroverted personalities may be more visible and easier to find, but that does not necessarily mean that they’ll be more successful at fundraising. At the end of the day, fundraising is about building trust and meaningful relationships, and introverts often excel at that.

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  • How to Get Noticed by VCs – 3 Tips for Founders

    How to Get Noticed by VCs – 3 Tips for Founders

    In this blog post, Iryna Krepchuk shares three tips for founders on how to get noticed by investors. Before I get into the chances of getting an investment, let me talk about your chances of even getting noticed (especially if you are at a very early stage). When I was applying for a job at a VC, I spent a while knocking on every door without understanding why I might be a fit for that particular fund. Now, I see similar behavior from startup founders who spend little time figuring out whether or not they are the right fit for

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