Category: Trind Insights

  • What is product-led growth?

    What is product-led growth?

    One component we look for in the companies we invest in is product-led growth. But what is product-led growth, and why are we targeting those companies? In this blog post, we will answer these questions. What is product-led growth? Product-led growth is a business model and go-to-market strategy in which a company’s product is the primary driver of customer acquisition, expansion, and retention. This approach is particularly relevant for startups looking to scale quickly and effectively, as it allows for sustainable and predictable growth without the need for heavy sales and marketing efforts. The traditional sales-led model focuses on acquiring

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  • What are the key SaaS metrics for a startup?

    What are the key SaaS metrics for a startup?

    Trind Ventures invests in companies with a consumer or community component. A lot of these companies are Software as Service (SaaS) companies. When we look at SaaS companies, it is essential to see metrics: We use those to assess the case, and the founders’ can use those to drive and scale the company. This blog post looks at a startup’s key SaaS metrics. SaaS has become a popular business model for many companies, offering businesses a convenient and cost-effective way to access and use software applications. As a result, tracking the right metrics is crucial for the success of a

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  • Our Tech Partners

    Our Tech Partners

    At Trind, we have partnered with the leading tech companies to provide support to our portfolio companies. On this page, you can find a short summary of our partners and their offerings to our portfolio companies. We are constantly adding new partners, so it might make sense to revisit the page. And if you represent a tech company wanting to partner with Trind, feel free to reach out! Aiven Cluster Aiven Cluster helps you grow your business by taking away all your data infrastructure worries so you can focus on developing your business offerings. Benefits $100,000 Aiven credits Access to

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  • Faster Feedback, Faster Results — Consumer and Community Component Startups and the Secret of High Scalability

    Faster Feedback, Faster Results — Consumer and Community Component Startups and the Secret of High Scalability

    Our track record shows that startups with a consumer or community component have the potential for high scalability. But what is the secret behind this scalability, and how the founders can reach this potential? In this blog post, we will demystify the consumer or community component and share some insights on how you as a founder can achieve high data-driven scalability and convince investors to fund your A-round.

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