Mjuk is designed for both consumers and companies seeking a hassle-free way to sell used furniture and for buyers looking to purchase high quality, design-oriented second-hand pieces. They handle the full value chain: collection/pick-up of items, cleaning and quality-inspection, listing online, logistics/delivery. What makes Mjuk different is its end-to-end approach to furniture re-commerce (not just listing items) and its strong sustainability commitment — they aim to extend the life of furniture and reduce waste by making second-hand furniture as easy and reliable as buying new.