Showell is designed to support B2B sales organisations, especially those whose teams are mobile, work on the road or rely on partner/dealer networks. The platform gives salespeople and their partners access to a branded app or web interface where they can retrieve the most up-to-date materials, tailor presentations quickly for a buyer, share “digital sales rooms” with prospects, and gather insight into how engagement occurs. What sets Showell apart is its emphasis on field usability (including offline access), speed & simplicity (so salespeople spend less time hunting for materials and more time selling), and tracking analytics (so marketing and enablement functions can see what content is used, how buyers engage, and optimise accordingly).