Yaga is a South African digital platform focused on the pre-loved fashion market. It enables individuals and small sellers to easily list clothes, shoes and accessories for sale, and lets buyers browse affordable, curated second-hand and some new fashion items in a safe, mobile-first environment. The service targets two main groups: (1) people looking to turn unused wardrobe items into cash (or start a side hustle) and (2) style- and value-conscious shoppers seeking unique items at lower cost and with greater sustainability. What sets Yaga apart is its focus on the circular economy (extending garment life), its marketplace design tailored for both selling and buying (including secure payment and integrated delivery) and its localisation for the South African context.